Fairy Tales and Globalisation: Bringing Up the Young in the Values and Virtues of Great Civilisations

Globalisation affects children’s values, self-images and world outlook through targeted marketing of fairy tales, games and assorted media products. This article analyses these effects and proposes a number of measures to counteract them. Pro-active, grassroots approaches on the part of educators, writers, and artists should help produce specially designed storybooks, animated cartoons, and online games that would introduce the young to a variety of cultures, including aboriginal cultures, without, at the same time ‘Hollywoodising’ them. These approaches should be positive and affirmative rather that fear mongering and alarming.



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